Gemini_Generated_Image_gkm7bhgkm7bhgkm7 (1).png

Hi there! I’m Ayu 👋🏼

Get in touch

<aside> <img src="/icons/mail_gray.svg" alt="/icons/mail_gray.svg" width="40px" /> [email protected]

</aside>

<aside> <img src="/icons/phone-call_gray.svg" alt="/icons/phone-call_gray.svg" width="40px" /> +62-878-0878-1751

</aside>

Ayu's LinkedIn Profile

</aside>

What people say about me on LinkedIn

</aside>

Education

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Institut Teknologi Bandung

</aside>

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> BSc, Mathematics

</aside>

Certifications

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Meta Certified Media Planning Professional, Meta

</aside>

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Google Ads Video Certification, Google

</aside>

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Google Ads Display Certification, Google

</aside>

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> Google Ads Search Certification, Google

</aside>

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> AppsFlyer SPP Certification, AppsFlyer

</aside>

<aside> <img src="/icons/arrow-right_gray.svg" alt="/icons/arrow-right_gray.svg" width="40px" /> DataXu Certified Platform User, DataXu

</aside>

My Services

Checkout freelance services offered by me

Services

About Me

Strategic and data-driven digital marketing professional with over 10 years of experience in media planning and buying, and data-driven campaign optimization. Proven track record in managing key accounts across various industries, including banking, automotive, and retail. Adept at leveraging data insights, audience targeting, and performance analysis to drive business growth. Skilled in cross-functional collaboration, client relationship management, and digital transformation strategies.

Work Experience

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> CONNECTION PLANNING MANAGER iProspect Indonesia - Part of dentsu (June 2025 - Aug 2025)

</aside>

Lead the development and optimization of digital media strategies that meet and exceed client goals across video, display, social, and programmatic
Present campaign strategies and reporting with clarity - connection results back to business impact
Support campaign execution from start to finish, resolving any red-flag or performance issues with calm and confidence
Collaborate closely with Campaign Delivery teams to troubleshoot and implement best-in-class digital media tracking and performance
Mentor and grow a high-performing ream; provide guidance, feedback, and opportunities for learning and advancement
Play a key role in cross-functional initiatives, new business pitches, and agency development

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> STRATEGIC PLANNING MANAGER ADA (Nov 2022 - Aug 2024)

</aside>

Delivering client-specific media and communication goals while ensuring high levels of client satisfaction.
Managing the day-to-day relationship with clients and overseeing performance reporting.
Taking a consultative approach to campaign management, audience targeting, and data-driven insights.
Optimizing campaign budgets/spending in collaboration with Ad Operations and Reporting teams to meet client KPIs.
Engaging in ongoing account management, building rapport with clients, providing data support for business reviews, and managing end-of-month billing.
Translating business requirements and strategic direction into actionable processes, coordinating with Ad Operations, Creative, and Data teams to ensure deliverables.
Analyzing campaign performance, providing insights, and improving revenue across assigned accounts.
Acting as a digital consultant, driving data-centric discussions to identify new opportunities and recommend appropriate technologies and media platforms.
Staying updated on industry trends, media innovations, and best practices across digital media platforms, including Search, Social, Display/Programmatic, and Mobile.
Participating in strategic discussions and ideation processes to develop holistic solutions for client campaigns, building capabilities across key platforms such as Google, Facebook, SEM, and other social/biddable platforms.
Maintaining a thorough understanding of the competitive landscape and evolving client goals across digital media platforms

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> STRATEGIC MEDIA PLANNER INNOCEAN Indonesia (Feb 2022 - Nov 2022)

</aside>

Developing robust digital media strategies based on client briefs, incorporating competitive research, industry trend analysis, audience insights, and digital analytics.
Working closely with the Media Manager, Analytics team, Implementers, and Admin to ensure timely and executable delivery of all requests.
Collaborating with major platforms to deliver first-to-market and innovative solutions for key clients, including new formats, content partnerships, programmatic advertising, and other digital media services.
Overseeing team project documentation to maintain organization and clarity.
Providing insights and opportunities for digital media execution using Data Management Platforms (DMP), in collaboration with internal teams and platform partners.

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> SENIOR MEDIA EXECUTIVE M&C Saatchi Performance (Jan 2020 - Sep 2021)

</aside>

Collaborating with the Media Planner & Buyer to create reports and plans for mobile and digital campaigns.
Assisting in managing and executing campaigns from start to finish.
Ensuring accurate financial entries in the system.
Providing valuable optimization insights to the Media Planner & Buyer and preparing comprehensive campaign reports.
Supporting the implementation of tracking solutions.
Achieving results aligned with client objectives and KPIs.
Contributing to the creation of customized analyses and presentations for clients.

<aside> <img src="/icons/briefcase_gray.svg" alt="/icons/briefcase_gray.svg" width="40px" /> DIGITAL MEDIA PLANNER PT Mediate Indonesia (Apr 2018 - Jan 2020)

</aside>

Developing comprehensive digital media plans and proposals, incorporating media recommendations to meet clients' objectives while optimizing their budgets across various digital channels.
Collaborating with third-party partners to ensure successful campaign execution and results.
Working closely with the operations team to monitor campaign performance and assist in generating detailed reports.

PRODUCT MANAGER Adskom (Apr 2017 - Apr 2018)

</aside>

Supporting the trading desk business and collaborating with clients, the operations team, and engineering to ensure the successful delivery of campaigns.
Developing and maintaining dashboards tailored for clients and internal users, aligning them with business goals. This involves defining feature requirements, creating roadmaps, setting timelines and priorities, and working within an agile environment with the engineering team to deliver these features.

CAMPAIGN STRATEGIST AND ANALYST Adskom (Feb 2016 - Mar 2017)

</aside>

Developing comprehensive digital campaign plans and proposals, devising strategies to meet KPIs.
Collaborating with vendors aligned with client objectives and KPIs during the planning and proposal stages.
Executing programmatic campaigns using DSPs, while continuously monitoring and optimizing them to meet KPIs.
Offering valuable insights and recommendations for optimizing campaigns, and enhancing their overall effectiveness.

ANALYTICS ANALYST PT Bank CIMB Niaga, Tbk (May 2013 - Feb 2016)

</aside>

Identifying qualified leads for funding, wealth management, credit cards, and various other channels.
Conducting in-depth post-campaign analyses to gauge effectiveness and refine strategies.
Developing customer segmentation strategies and conducting thorough analyses to inform decision-making and strategic planning.
Utilizing propensity modeling to predict customer behavior, with a continuous refinement process based on real-world implementation results.

Skills & Tools

Untitled

Tools (1)

Account Portfolio

Tools (1)